Senior marketing, on tap • Sydney & beyond

Pull up a chair.

The Table is senior marketing support for small-to-medium sized businesses. Your own marketer without the perm price tag. Big agency training without the agency levels and price tag.

Book a call → First conversation is free.
A seat at your table.
Senior marketerYours
Big-brand thinkingYes
AI, human-ledYes
Agency overheadsNo
First chatFree
Advanced Plumbing Care 325 Consulting The Bench Reward Recruitment CapLock Thomas James Parrish
01 / How I work

Not another pair of hands.
The senior head steering it.

You do not have a marketer in-house, and agencies want to hand you a junior. I am the senior head in between. I set the strategy and steer the specialists who deliver it, so you get big-brand thinking without the big-brand invoice. Part of how I keep that quality affordable is using AI well, always under senior judgment, never on autopilot.

01

Strategy leads

I start with your business, your customers and your numbers, then set a clear direction for everything to follow. You always know the why before the what.

02

I direct, specialists deliver

You are not paying senior rates for junior work. I brief and manage the designers, writers and media buyers who make it, and hold the quality bar where a big brand would.

03

One senior head, start to finish

The person you meet is the person steering the work. No account layer, no hand-offs, no jargon. Just straight talk from someone who has done it for much bigger brands.

Brand strategy Positioning & messaging Marketing strategy Campaign direction Content strategy Website oversight Launch planning Managing delivery Fractional marketing lead
02 / Client work

Real businesses.
Real results.

Recent freelance work across trades, recruitment, consulting and personal brands. Different sizes and budgets, all given the same senior treatment the big brands get.

01
Advanced Plumbing Care · Trades

Turning 370+ five-star reviews into the whole story

Their biggest advantage was hiding in plain sight. We built a brand deepdive around it and ran a two-market Meta campaign so the reputation did the selling.

370+★
Five-star Google reviews put front and centre
02
325 Consulting & The Bench · Consulting

A brand built on what clients actually said

Nine client and consultant interviews shaped the whole brand, plus a new interim-talent sub-brand, The Bench, with its own logo suite.

50%+
Repeat business the positioning was built to protect
9 client & consultant interviews · brand + The Bench sub-brand & logo suite
03
Reward Recruitment · Recruitment

A launch-ready LinkedIn presence

A LinkedIn launch campaign, a set of Canva templates the team can run themselves, and a website taken from before to a genuinely better after.

LinkedIn launch · Canva template kit · website before & after
04
CapLock · Social

From generic AI posts to the real thing

A social content reset that swapped bland AI-generated posts for authentic, real-photo content that actually looks like the business.

Social content reset · real photography over AI filler
05
Thomas James Parrish · Personal brand

A photographer's feed, art-directed

A photography and Instagram strategy that gives the work a clear point of view and a feed worth following.

Photography direction · Instagram strategy
Want results like these on your side of the table?
Book a call →
A
Founder · The Table
Ash Wall
03 / About

Big agency training.
Small business focus.

I am a marketer with more than 15 years behind me, trained in the big agencies and on brands like Qantas and American Express, where the standards are high and the pressure is real. That is the level of thinking I now bring to businesses your size.

Most small businesses could never justify a full-time hire at this level, and agencies feel out of reach. The Table sits neatly in the middle. You get the strategy and the craft of a senior marketer, without the agency layers, the jargon or the price tag.

I am also AI-fluent. Used well, under the right judgment, AI brings that big-brand quality within reach faster and for less. Using AI well is very different to using AI, and I have been hired more than once to clean up the difference.

15+
Years in marketing
Big agency
Trained & tested
1:1
You work with me
Reasons to believe

Where the big-brand
thinking comes from.

More than a decade working on and training inside some of the country's biggest brands. That is the standard I bring to your business, minus the agency price tag.

Velocity American Express Carnival Qantas Local government

Brands I have worked on and trained inside over my career. Shown as professional background, not clients of The Table.

In their words

Kind words
from the table.

“

Ash doesn't just make us feel like another client. She genuinely cares about our business, always coming up with ideas and keeping everything heading in the right direction. Since working with her we've seen a big difference in how our business is seen, and it's taken a lot of the stress of marketing off our shoulders.

Jesse Grien · Advanced Plumbing Care
04 / AI for marketing

AI-fluent.
Human-led.

The internet is filling up with AI slop. The difference is not whether you use AI, it is whether someone experienced is steering it. I help you get AI working for your marketing properly, without the mess, with senior judgment as the quality gate.

Used well, under the right judgment, AI brings big-brand quality within reach faster and for less. I have been hired more than once to fix marketing that leaned on AI with no one at the wheel.

Setup & enablement · Project
From $2,500
one-off project
The full setup. I audit how you use AI now, choose and set up the right tools, build the workflows and prompts, and put brand and quality guardrails in place.
Most popular
Team training · Workshop
From $1,100
per session
A hands-on session that upskills your team to run it themselves, built around your tools and your marketing, not generic theory.
AI advisory · Optional
From $750
per month
Light ongoing support to keep you across new tools, refine the workflows and hold the quality bar as you scale.

All prices are in AUD and exclude GST. Starting points, scoped to your business.

Want AI working for your marketing, properly?
Book a call →
05 / Pricing

Clear pricing.
No agency mark-up.

Most work is project-based, scoped and priced up front. Prefer ongoing strategic input? A light retainer keeps me across the business and steering delivery.

My preferred model
Project work
$650 to $3,500+
Defined pieces of work, scoped and priced up front. Strategy, brand and campaigns led by me and delivered by the right specialists. This is where I do my best work.

Not sure what the project is yet? That is often the first thing we work out together.

Scope a project →
Prefer ongoing strategic oversight
Retainer · Advisory
$1,500
per month
A senior sounding board each month. Strategic direction, priorities and a clear read on where marketing is heading.
Most popular
Retainer · Strategic partner
$3,000
per month
I set the strategy and stay across delivery, briefing and managing the specialists who execute it.
Retainer · Fractional lead
From $5,000
per month
Your senior marketing lead. I own the strategy and direct the whole marketing effort across the business.
By the day
$1,100
A day rate for a workshop, a strategy sprint or senior input on a specific problem.
Where retainers suit
Ongoing steer
Best when you have a team or specialists in place and need a senior head setting direction and keeping quality high.

All prices are in AUD and exclude GST.

Not sure which fits? Let's work it out together.
Book a call →
First conversation is free

Ready to take
your seat?

No pitch, no pressure. Just a proper conversation about the business and where marketing could take it.

Book a call →
06 / Let's talk
First conversation is free

Book a call.
Grab a seat.

Tell me a little about the business and what you are wrestling with. No pitch, no pressure, just a proper conversation about where marketing could take you.

Prefer email? ash@welcometothetable.com.au
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I'll be in touch shortly to find a time. If it's urgent, call 0406 409 256.